Gina Edwards, a native New Yorker, first discovered her passion for nails during her studies as a psychology major to help pay for college expenses. It was there her personality shone, Her eye for detail developed and her love for nail art consumed her. Her clientele began to grow, she secured credits with top magazine and commercial clients, which led Gina into other areas of the industry.

Gina has left her finishing touch on the nails of celebrities such as Taraji P Henson, Kim Kardashian, Rosie Huntington Whiteley, Bella Hadid, Mary J. Blige, Jill Biden, Vera Wang and Venus Williams. Her work has graced the covers of US Vogue, Italian Vogue, Vogue Japan, Allure, Harper's Bazaar, Elle Magazine.

She has been the global brand ambassador for Kiss products for many years and has led numerous fashion shows from Calvin Klein, Carolina Herrera, Burberry, Rebecca Minkoff, and Alice and Olivia. Gina continues to collaborate and forecast nail trends with brands in the industry.